Having a website is important for operating a successful video production business. It’s one of the best ways to attract clients and grow your business.
Think of a website as a digital storefront where you showcase your expertise, portfolio, and unique value proposition. More importantly, it’s your first point of contact for potential clients.
So how do you create a website that leaves a lasting impression on visitors?
In this detailed guide, you’ll learn how to create a website for a video production business that converts visitors into clients. Let’s jump right in!
How to create a website for a video production business in 7 easy steps
You’d be pleased to know that setting up a website for a video production business is not as difficult as you might imagine. Let's break down the seven steps you need to take to create a website for your video production business:
- Create a plan for your video production business website
- Choose and register a domain name
- Select a web hosting provider
- Design your video production business website
- Use an intuitive structure
- Create compelling content
- Optimise your website for search engines
1. Create a plan for your video production business website
Before diving into the technical aspects of creating a website for a video production business, go to the drawing board and map out your strategy.
Start by defining your target audience. Consider factors like:
- Age
- Location
- Industry
- Budget
- Preference
This way, you can tailor your website content and design to appeal to them, potentially increasing conversion rates.
Next, you want to identify your unique selling proposition (USP). Ask yourself, What sets you apart from competitors? Perhaps you specialise in a specific video production style or offer exceptional customer service.
Whatever the case is, clearly communicating your USP on your website can attract potential clients.
While at it, set specific goals you want your website to achieve. Is your goal to generate leads, showcase your portfolio, or provide information? Clarifying these objectives guides your design and content decisions.
For example, if lead generation is a primary goal, you'll want prominent calls-to-action (CTA) and a user-friendly contact form.
2. Choose and register a domain name
Your domain name is your website's address on the internet and it's how customers find your site. A memorable, relevant domain name can make a strong first impression and boost brand recognition.
Here are some tips to keep in mind when choosing a domain name:
- Keep it short, simple, and easy to spell.
- Avoid hyphens, numbers, or unnecessary words that may confuse visitors.
- Opt for a well-known, trustworthy domain extension like .com, .co, or .uk.
- If possible, include your business name or a relevant keyword. For example, “[yourname]videoproduction.com” clearly highlights what your company offers.
Once you've chosen a domain name, register it through a domain registrar like GoDaddy or Namecheap.
Many web hosting providers also offer domain registration services. Consider registering your domain for multiple years to ensure no one else claims it.
Before finalizing your choice, conduct to ensure that your desired domain name isn't trademarked or already in use by another business. You can use tools like GOV.UK to check for trademarks and WHOIS to see if a domain is already registered.
3. Select a web hosting provider
Another crucial step in this guide on how to create a website for a video production business is to choose a reliable web hosting provider.
Your web host provides server space to store your website files and ensures your site is available to visitors 24/7.
As a video production business, factors like reliability, speed, and security should be your top considerations when choosing a web hosting service provider.
Look for a host with a proven track record of near 100% uptime—the percentage of time your website is accessible online. Page loading speed is also crucial, as visitors may leave if your site takes too long to load.
A Portent research highlights just how important website loading speed is. The ecommerce conversion rate of a fast website (1 second) can be as high as 2.5x than that of a moderately quick website (5 seconds).
Security is also an important factor you must consider when you create a website for your video production business. This is critical if you plan to collect sensitive client information through your website.
In this case, choose a host that offers SSL certificates, regular backups, and protection against malware and hacking attempts.
Popular web hosting providers for small businesses, like video production brands, include:
- IONOS
- Bluehost
- GoDaddy
- Hostinger
- HostGator
- Hostwinds
- Dreamhost
Most of these web providers offer affordable shared hosting plans that are suitable for new websites or businesses on a budget.
However, as your traffic grows, you may need to upgrade to a VPS or dedicated server for improved website performance.
4. Design your video production business website
Your website's design plays a crucial role in engaging visitors and conveying your brand identity. A visually appealing, user-friendly website design can make a lasting impression and encourage potential clients to explore your site further.
When designing your site, prioritise simplicity and clarity to achieve a visually appealing effect. Use a clean layout with ample white space to focus on the most important content.
Choose a colour scheme that aligns with your brand identity and evokes the desired emotional response. For example, blue often conveys trust and professionalism, while green is associated with growth and harmony.
You should also use a responsive design that adapts seamlessly to different screen sizes and devices. As of Q4 2023, mobile devices (excluding tablets) accounted for over 54% of all web traffic.
With numbers like this, optimising your video production website for mobile devices is non-negotiable. Use a mobile-first approach, designing for the smallest screen first and then scaling up for larger devices.
Meanwhile, you can streamline your website design process by using a pre-made theme or template. The Attrock curated list features some of the best website builders on the market, and you can find great platforms to get pre-made themes and templates.
Some of these platforms, such as WordPress, Squarespace, and Wix, offer a wide selection of customisable templates tailored to video production businesses.
5. Use an intuitive structure
A clear, intuitive website structure helps visitors find what they need quickly and easily. Each page should have a specific purpose and fit logically within the overall navigation.
When considering how to create a website for a video production business that is easy to navigate, a few crucial pages to focus effort on include:
1. Homepage
Start with a compelling homepage that makes a strong first impression. A few key components for your video production business homepage include:
- A captivating headline that nicely encapsulates your goals
- A brief explanation of your services
- Trust indicators like client testimonials or logos of companies you've worked with
- A video about your services to engage viewers
- Your service locations
- A contact form
Take a look at this visually rich homepage from Casual Films, featuring most of these elements.
2. About Us Page
Your “About Us” page is where potential clients go to learn more about you and your company and determine if they want to work with you.
Tell your brand's story and introduce your team with professional photos. You can highlight your studio space and location and feature client reviews and logos to build trust.
Take a look at this detailed “About Us” page from Social Films, one of the best video production companies in London.
3. Services Page
On your “Services” page, provide detailed information about the video production services you offer. Create separate landing pages for each key service, such as wedding videography or corporate video production.
This Demo Duck Services page is a great example of this.
Integrating instant communication tools such as live chat software with your service pages to make it easier for website visitors to get answers to their queries.
4. Portfolio Page
Your “Portfolio” page is the centerpiece of your website. Showcase your best work and client testimonials here.
Organise your portfolio into categories like commercial, corporate, or event videography. Consider adding case studies that highlight the challenges, solutions, and results of each project.
Lemonlight shows us what a catchy “Portfolio” page looks like.
Add any other pages that are relevant to your business and ensure clear navigation to make your website user-friendly.
6. Create compelling content
High-quality, engaging content is another must-have element when creating a website for your video production business. It both attracts and engages website visitors.
Your website should showcase your best work and highlight your unique style and expertise.
A great place to start would be by creating a captivating demo reel that showcases your diverse range of projects and skills. Keep it concise, around 1-2 minutes, and feature your most impressive shots, transitions, and storytelling moments.
For example, this Demo Duck reel features a series of amazing shots and enchanting transitions between crisp video shots.
Consider using video tools like Adobe Premier Pro and Final Cut Pro to create visually rich and appealing demo reels. Consider your budget and keep your video editing cost low by choosing the right tool.
Additionally, when selecting content for your portfolio, choose those that align with the types of clients you want to attract. For instance, if you're trying to get new corporate video clients, showcase videos that demonstrate your ability to communicate brand messages effectively.
Finally, take advantage of the power of testimonials to add social proof into the mix. Ask satisfied clients to provide short video testimonials about their experience working with you.
These videos can be incredibly persuasive and help potential clients visualise the benefits of hiring your company.
7. Optimise your website for search engines
Another important consideration for creating a website for a video production business is search engine optimisation (SEO).
It involves optimising your website to rank higher in search engine results pages (SERPs). Improving your search rankings can help you attract more organic traffic and generate more leads.
Here are some ways you can improve your video production website’s SEO:
- Use tools like Semrush and Ahrefs to identify the terms and phrases your target audience uses when searching for video production services. After that, incorporate them naturally into your website content.
- Ensure your website loads quickly by optimising images and using a content delivery network (CDN).
- Create an XML sitemap that lists all the pages on your site and submit it to search engines. This helps search engines crawl and index your site more efficiently.
- Focus on building high-quality backlinks from reputable websites in your industry. Backlinks signal to search engines that your site’s content is valuable and trustworthy enough for authoritative sites to link to it.
You can earn backlinks by:
- Creating valuable content that others want to link to
- Checking what your competitors are doing
- Guest posting on relevant blogs
How to create a website for a video production business: Quick tips
In addition to what we’ve covered so far, here are a few bonus tips on how to create a website for a video production business:
- Feature clear CTAs on every page
- Add a user-friendly navigation menu
- Create a blog section to share industry insights
- Consider adding an FAQ section to your website
- Regularly test and optimise your website's performance
- Use high-quality images and videos throughout your site
- Use clear and consistent branding throughout your website
Final thoughts on how to create a website for a video production business
Creating a website for your video production business is crucial for attracting new clients, creating a successful video production workflow, and growing your brand.
If you’re considering how to create a website for a video production business, look no further than the steps and tips outlined in this post.
Remember to focus on choosing a reliable web hosting provider, designing an intuitive user experience, and optimising your site for search engines. Good luck!
Reena Aggarwal is Director of Operations and Sales at Attrock, a result-driven digital marketing company. She is an industry expert with 10+ years of sales and operations experience in the field of e-commerce and digital marketing.
You can contact her at reenaa@attrock.com or on her LinkedIn or Twitter.
