According to 92 per cent of UK marketers, video is one of the most important parts of their company’s marketing strategy. As you know, though, the key to successful video marketing is quality video production.
Do you need help convincing corporate clients to hire your video production company? Do you want to boost your search engine rankings to get corporate video clients to sign up for your video packages? Have you just finished building a small film studio and need some clients to help pay for it?
If you said “yes” to either of these questions, keep reading. Listed below are 10 tips you can implement today.
1. Use the Right Keywords
Proper keyword research and keyword usage are two of the most important things to do if you want to improve your online presence and make your video business more appealing to corporate clients.
Using relevant keywords and phrases increases the likelihood that people will click on your website when they’re searching for corporate videography searches. If you’re not sure what kinds of keywords and phrases to use in your content, consider a research tool like Google Keyword Planner or SEMrush to simplify the process.
2. Prioritise Technical SEO
A solid SEO (search engine optimisation) strategy includes a lot more than just using the right keywords.
If you want to improve your search engine ranking and get more corporate video clients, you also need to focus on the technical aspects of your site. This includes resizing or compressing images to speed up the site’s load times, as well as getting rid of duplicate content.
Reducing the crawl depth of your site is important, too.
Crawl depth refers to the number of clicks a person has to perform to access a page on your website. Ideally, it will not take more than 3 clicks to get to any webpage — the more someone has to click, the more likely they are to abandon your website altogether.
3. Diversify Your Video Reel
Has it been a while since you’ve added new video samples to your reel or portfolio? Are all of your videos filmed with the same video lighting or in the same style/location?
If either of these scenarios sounds familiar to you, diversifying your reel can make a big difference. Try creating some different kinds of content — perhaps renting out a new recording space or investing in some new film equipment to shake things up, such as a new microphone or video camera setup. If you're looking to add an extra touch to your videos, you could also explore using an online video editor. Also, check out our guide to location scouting to learn how to scope out new locations.
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4. Create Other Types of Content
In addition to creating more video content for your blog or online portfolio, you should also focus on other types of marketing content. This includes writing blog posts and publishing them on your business’s website. For more tips on how to market yourself as a videographer, check out this guide to marketing tips for photographers (the steps are widely transferable to those making video content as well)
Not only are they informative, but blog posts are also great for SEO. They create an environment where you can naturally incorporate target keywords and boost your business’s search engine ranking.
5. Focus on Link-Building
Link-building is another SEO strategy that helps you to expand your business’s reach, get in front of more potential corporate clients, and build credibility.
Link-building involves embedding links to your business’s content on other websites. When people click on the link, they’ll be redirected back to your site and have a chance to learn more about your corporate video services.
One of the easiest ways to build links is to write guest blog posts for other websites. Guest blogging helps in reaching a broader audience and establishing authority in your niche. When you publish a blog on their site, you can include a link back to your business while also providing valuable content to their audience.
Another option is known as broken link-building. It involves reaching out to companies with broken links and inviting them to replace them with relevant blog posts on your website.
6. Step Up Your Social Media Game
Improving your social media presence increases the likelihood that corporate clients will want to reach out to your business and look into your videography services.
Make sure you’re regularly posting content on Instagram, Facebook, and especially LinkedIn. Be quick to respond to comments and questions on these platforms, too, and engage with corporate accounts often to help them become more familiar with your brand. You can also post your video content to YouTube.
7. Update Your Bios
While you’re stepping up your social media game, be sure to update your bios as well.
Your bios should be professional, brief, and contain a clear call to action. For example, invite people to visit your website or direct them to your contact page so they can message you about a free video quote.
Consider using relevant hashtags or keywords in your bio as well, such as #CorporateVideographer or #LondonVideography.
8. Expand Your Professional Network
If you aren’t currently in contact with a lot of corporate clients (or potential corporate clients), it’s time to change that.
Consider joining organisations, networking events and regular events dedicated to local business owners so you can get to know other professionals in the area. You can also use LinkedIn to expand your virtual network and connect and network with people throughout the world.
9. Don’t Be Afraid to Cold Call/Message
At first, the idea of cold-calling a local business or sending a message on LinkedIn might seem a bit daunting. In reality, though, this is an effective way to make connections and get people interested in your video services.
Be clear, direct, and professional in your message, and don’t beat around the bush. Let them know who you are, what you’re offering, and why you think you’d be a good fit for their corporate video needs. Looking for help with creating effective video production proposals? We've got you covered.
Remember, the worst-case scenario is that they say no or ignore your message, so what’s the harm in trying?
10. Gather Data and Make Adjustments Regularly
Collecting and analysing data is essential if you want to grow your business and create an effective marketing plan.
Review your website and social media analytics regularly so you can see what’s working and what’s not. Pay attention to the trends and make adjustments as needed so you can continue expanding your reach and building your videography business.
Get Corporate Video Clients Today
Implement these tips today and you’ll have a much easier time attracting corporate video clients to your business.
Do you need more help building your video business? If so, we can help at Tutti.
Our easy-to-use platform allows you to hire amazing local spaces for all kinds of creative uses, including corporate video shoots. Check it out today.
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